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Policy Privacy

Margo by Margherita Carla Bassani

is responsible for how your personal data are processed and protected.
DPO (Data Protection Officer): Margherita Carla Bassani


  • In this privacy policy, you will find all relevant information relating to our use of the data
    personal data of our customers and users, regardless of
    Margo's channel or medium (online or in person) that
    you use to interact with us.

  • We operate in the name of transparency regarding the use of your personal data so that they are clear to you
    consequences arising from our use of your personal data and the rights available to you with respect to your data:

    _ We make all information available to you permanently by entering it in this
    information on privacy and cookies that you can consult if necessary.

    _ You will also find information on each processing operation during yours
    interaction with us.




We will use your data (obtained online or in person) among other things to manage your registration as a user, the purchase of products or services, to answer your questions and, if you wish, to send you personalized communications.


The legal basis for the processing of your personal data in some cases lies in the fulfillment of legal or contractual obligations. We need to process your personal data for the correct execution of the contract that is finalized with you when you register as our user and when you purchase one of our products or when you use our service or functionality. Other legal bases of the processing are for example our interest in answering your questions or the consent you can give us, among other things, to send you our newsletter.
We will share your data with service providers who help or support us in pursuing the purposes indicated above.
You have the right to access, rectify and delete your personal data and to lodge a complaint with the Data Protection Authority, at any time. You also have other rights such as, for example, the right to object to the use of your data by us or the right to portability as we will explain in detail below.
You are asked to read our full privacy policy stated below to find out in detail how we use your personal data and your rights with respect to your personal information.


The data controllers of your personal data are the following:


  • Margo who currently handles the sale in Italy of products made in India

    _ Postal address: Via Crosti, 1 - 21049 - Tradate (VA)

    _ Email address of the Data Protection Officer:



    Depending on the products, services or functions you intend to use from time to time, as indicated above, we will need certain data rather than others. In general, it will be the following data, depending on the specific case:

    _ your identification data (for example, name, surname, language and country from which you work with us, contact details, etc.);
    _ economic and transactional information (for example, your payment or card details, information
    relating to purchases made by you, orders, returns, etc.);
    _ connection, geolocation and navigation data (if, for example, you interact with us using your mobile phone);
    _ commercial information (for example, if you have subscribed to our newsletter);
    _ data relating to your tastes and preferences.

    Keep in mind when we ask you to provide us with your personal data to allow you to use a certain function or service of the Platform, some fields will be marked as mandatory as it is data we need for the purpose of providing the service or product you have requested or to allow you to access the requested functionality, for which the data are necessary for the exact fulfillment by us of obligations deriving from the contract with you, or necessary to fulfill obligations that derive from us from applicable provisions of law or regulation. Failure to enter such data could make it impossible to complete your registration as a user or the inability to receive such services or products or to benefit from the requested functionality.

    Depending on how you interact with our Platform (i.e. depending on the services, products or features you request), your personal data will be processed for the following purposes:

    to. Management of your registration as a user of the Platform

    If you decide to register as a user we need to process your data in order to identify you which one and to authorize you to access the various features, products and services that are available to you as a registered user. You can cancel your registered user account by contacting our Customer Service.

    b. Fulfillment and execution of the purchase or service contract entered into with Us on the Platform

    This purpose involves the processing of your data as illustrated below:

  • Contact you regarding updates or information communications related to the features, products or services purchased.

  • Management of the payment of the purchased products, regardless of the payment method used.
    For example:

    _ If when purchasing our products on the website you decide to activate the "save data
    of your credit / debit card "for future purchases, we need to process the data
    indicated for the activation and provision of this function. The consent to the activation of this
    function makes it possible to view your payment details automatically entered in
    occasion of subsequent purchases so as not to have to type them in each new operation.
    The same will be considered valid for future purchases. You will be able to edit or remove your
    payment at any time through the appropriate section relating to the information of
    payment, through your registered user account on the website.

  • Activation of the necessary mechanisms in order to control and avoid potential scams to yours and our detriment during the purchase operation. If we believe it is a fraudulent transaction, the processing may result in the transaction being blocked.

  • Management of any returns after purchase and management of requests for information on the availability of items.

  • Invoicing and placing at your disposal any orders placed.

    c. Fulfillment of your requests through customer service channels.

    We only process the data strictly necessary for the management or processing of your request.

    d. For marketing purposes

    This purpose involves the processing of your data as illustrated below:

  • If you subscribe to our Newsletter and give your consent for marketing and profiling purposes, we will process your personal data to manage your newsletter subscription and to send you personalized information about our products or services through the use of different means of communication ( for example, e-mail or SMS). Furthermore, we may also send you such newsletters and communications via push notifications, in case of activation of this service on your mobile device.

  • Consequently, please note that this data processing involves analyzing your user or customer profile to determine your preferences and, therefore, when we send you such communications, which products and services best suit your style. For example, based on the history of your purchases and browsing (i.e., depending on the clothing items you clicked on), we will offer you products that, in our opinion, may be of interest to you and, if you have registered as a user, you we will provide the "cart recovery" function.

  • You can unsubscribe from the Newsletter at any time at no cost.

  • To carry out promotional actions (for example, to carry out competitions or to forward your list of items saved to the e-mail address you indicated).

  • Dissemination on the Platform or on social networks through our channels, of publicly shared photos or images, with your express authorization.

    is. Usage and quality analysis to improve our services

  • If you access our Platform, we inform you that your browsing data will be processed for analytical and statistical purposes, that is, to understand how users interact with our Platform and allow us to improve it.

  • Also, we occasionally do quality action and investigation to know the grade of
    satisfaction of our customers and users and detect areas for possible improvement.


    The legal basis for the processing of your personal data also depends on the purpose of the specific processing, as illustrated in the following table:

    to. Management of your registration as a user of the Platform

    The processing of your data is necessary for the execution of the terms governing the use of the Platform. In other words, in order to register you as a user of the Platform, we need to process your data. Otherwise, such registration would be impossible.

    In case of access or connection through a social network, the consent given by you to the transfer of your data through the social network, authorizes us to process them.

    b. Fulfillment and execution of the sales or service contract

    The processing of your data is necessary for the execution of the sales contract or the provision of services that we conclude with you.

    Certain processing of data associated with the purchase could only be activated upon your request or your authorization towards us as in the case of the storage of payment data (credit card) for future purchases.
    In such cases, the legal basis for the processing of your data is your consent.

    We believe we have a legitimate interest in carrying out the necessary checks to detect and avoid any scams when making a purchase. We believe it is beneficial for all interested parties to process such data when making payment for a purchase, especially for you as it allows us to take steps to protect you from fraud attempts by third parties.

    c. Customer service

    We believe we have a legitimate interest in processing the requests or consultations made by you using the various means of contact that are available. We believe that the processing of this data is also beneficial to you as it allows us to assist you adequately and answer your questions appropriately.

    If you contact us, in particular for questions concerning your order or product / service purchased through the Platform, the processing is necessary for the execution of the sales contract.

    If your request is related to the exercise of the rights indicated below or to disputes relating to our products or services, the legal basis of the processing derives from compliance with the obligations imposed on us by applicable law.

    d. Marketing

    The legal basis for the processing of your data for marketing purposes is the consent you give us, for example, upon your acceptance of the receipt of commercial information, when you authorize the forwarding of push notifications on your device mobile or when you give your consent to participate in promotional activities or publish your photos on the Platform or in our social network channels.

    With your consent, we can perform profiling activities (creation of individual and group profiles) with your information available to us (browsing patterns, preferences or purchase history) and the personal data you provide such as age range and language given that we believe that the processing of this data is advantageous for you because it allows you to improve your experience as a user and to access information based on your preferences.
    If you give us your consent for marketing activities, we can send you personalized promotional communications.

    is. Usage and quality analysis

    With your consent, we will be able to analyze the use of the Platform and the degree of user satisfaction. This treatment is also advantageous for you as it is aimed at improving the user experience and providing a qualitatively more valid service.


    The retention period of your data depends on the purpose of its processing, as indicated below:

    to. Management of your registration as a user of the Platform

    Your data is processed as long as you are a registered user, that is, until you request the cancellation of your subscription to the Platform.

    b. Fulfillment and execution of the sales or service contract

    Your data is processed for as long as necessary to manage the purchase of products or the provision of the services requested by you, including any returns, complaints or disputes associated with the purchase of a given product or the provision of a data. service.

    Sometimes, your data will be processed only up to the time decided by you as in the case of the payment data (credit card) that you have requested to store for any future purchases.

    c. Customer service

    Your data is processed for the time necessary to process your request.

    d. Marketing

    Your data is processed until you request cancellation or unsubscribe from the newsletter.If you participate in promotional activities, we will keep your data for a period of 6 months from the end of the activity.

    is. Usage and quality analysis

    Your data is processed from time to time in the course of a particular action or quality survey
    or until your browsing data is made anonymous.

    Regardless of the fact of subjecting your data to processing during the time strictly necessary for the purposes of the specific purpose relevant from time to time, we will keep them subsequently after having duly stored and protected them for as long as responsibilities deriving from the processing may arise, in compliance with current legislation from time to time. Upon prescription of any actions, we will delete the personal data.


    To achieve the purposes referred to in this privacy policy, we must allow access to your personal data to third parties who assist us in the provision of the services we offer you, namely:

    _ Financial institutions.
    _ Companies specializing in the detection and prevention of scams.
    _ Technological service providers.
    _ Suppliers and collaborators of logistics, transport and delivery services.
    _ Providers of services related to customer assistance.
    _ Suppliers and collaborators of marketing and advertising services.

    Your personal data will also be accessible to our authorized personnel for processing; this authorization is issued based on the actual need to access the data for the performance of its functions and to our Data Protection Officer, as identified in this privacy statement.


  • We undertake to keep your personal data confidential and to guarantee you the exercise of your rights.
    We have agreed that you can exercise them free of charge by sending us an email to a single email address simply indicating the reason for your request and the right you intend to exercise.
    If deemed necessary for your identification, we may ask you to provide us with a copy of a document certifying your identity.

    In particular, regardless of the purpose or legal basis under which we process your data, you have the following rights:

  • Request access to your data in our possession. Keep in mind that registered users on the Platform can also consult this information in the appropriate section relating to personal data.

  • Ask to correct the data in our possession. Please note that if you have registered on the Platform as a user, you will also be able to access the appropriate section of your account's personal data for relative modification or updating. In any case, please note that by actively providing us with your personal data by any means, you guarantee its truthfulness and accuracy and undertake to notify us of any changes. Any loss or damage caused to the Platform or to the Platform manager or to a third party due to erroneous, inaccurate or incomplete information reported in the registration forms, will be the sole responsibility of the user. Generally, you are required to provide us only with your personal data, not third party data, except as required by the privacy policy.

  • Ask to delete your data to the extent that they are no longer necessary to allow us to achieve the purposes for which they were collected, as indicated above, or if we are no longer authorized to process them.

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